Digital Marketing Crash Course

  • ABOUT DIGITAL MARKETING
  • HIERARCHY IN DIGITAL MARKETING
  • PUSH VS PULL DIGITAL MARKETING
  • HOSTING & SERVERS – IMPORTANCE
  • SEARCH ENGINE COMMANDS
  • INDEXING, ROBOTS, CACHING
  • BASICS OF HTML
  • TITLE, DESCRIPTION, META TAGS
  • WEBSITE DEVELOPMENT PLATFORMS
  • WORD-PRESS
  • DYNAMIC WEBSITE
  • MANAGEMENT
    INSTALLING
  • DYNAMIC WEBSITE ON
    SERVERS
  • HOW SEARCH ENGINES WORK
    ALEXA.COM
  • TYPE OF KEYWORDS
  • KEYWORDS RESEARCH
    TECHNIQUES
  • MULTIPLE KEYWORD
    RESEARCH
  • KEYWORD APPLICATION
    STRATEGY
    GOOGLE INSIGHTS/TRENDS
  • HOW TO CHOSE RIGHT
    KEYWORDS VIA TRENDS
  • CREATING BACK LINKS
  • CREATING CONTEXTUAL LINKS
  • BACK-LINKING RULES
  • BACK LINK CHECKER TOOLS
  • ANALYSING CLIENT WEBSITES
  • CREATING SEO REPORT
  • CREATING SEO PROPOSAL
  • ON-PAGE TECHNIQUES FOR
    DYNAMIC/HTML WEBSITE
  • GOOGLE YAHOO ON-PAGE TIPS
  • KEYWORD DENSITY
  • 301 & OTHER REDIRECTS
  • CONTENT OPTIMISATION
  • ON-PAGE SOCIAL FACTOR
  • INTEGRATION OF SOCIAL PLUGINS &
    IMPORTANCE
    GOOGLE ALGORITHMS AND
    UPDATES
  • WHAT IS LINK BUILDING
  • TYPES OF LINK BUILDING
  • LINK WHEEL STRATEGIES
  • PAGE-RANK ALGO
  • OFF-PAGE STRATEGIES
  • DIFFERENCE BETWEEN DO
    FOLLOW & NO FOLLOW
  • GOOGLE OFF PAGE RANKING
    ALGORITHM
  • LINK BUILDING FORMULA
  • LINK SPAMMING
  • QUALITY VS QUANTITY LINKING
  • DIRECTORY SUBMISSION
  • SOCIAL BOOKMARKING
  • ARTICLE SUBMISSION
  • PRESS RELEASE
  • BLOG SUBMISSION
  • FORUM POSTINGS
  • IMAGE SUBMISSION
  • QUESTION ANSWERS PORTALS
  • CLASSIFIED SUBMISSION
  • FORUM SUBMISSION &
    APPLICATION
  • LINKING OF DYNAMIC WEBSITES
  • AUTHORITY CHECKERS – HOW TO
    ANALYSE
  • SEO FOR LOCAL BUSINESS
  • HOW TO RANK YOUR WEBSITE
    IN LOCAL SEARCHES
  • GET RANKING ON LOCAL
    KEYWORDS
  • VERIFICATION AND
    INSTALLATION PROCESS
  • HOW TO INCREASE STAR
    RATINGS
  • HOW TO INCREASE TRAFFIC
    BASED ON ANALYTICS
  • HOW TO DOUBLE YOUR
    CONVERSIONS
  • INSTALLATION &
    CONFIGURATION
  • GOAL SETUP & TRACKING
  • GEO TARGETING
  • KEYWORD TRACKING
  • REFERRAL TRACKING
  • CONVERSION TRACKING
  • ROBOFORM
  • FTPS
  • KEYWORD FINDERS
  • SEARCH RANKING SOFTWARE
  • CONTENT SNIPPERS
  • PLAGIARISM CHECKERS
  • AUTHORITY CHECKERS
  • RANK CHECKERS
  • SEO OPTIMISATION PLUGINS
  • QK
  • MOBILE SEO STRATEGIES
  • MOBILE SEO TOOLS
  • MOBILE SEO PLUGINS
  • RANKING STRATEGIES
    FOR MOBILE SEO
  • GOOGLE HUMMINGBIRD
    UPDATE
  • GOOGLE PANDA UPDATE
  • GOOGLE PENGUIN UPDATE
    PIRATE 2.0
  • GOOGLE EMD (EXTRA
    MATCH DOMAIN) UPDATE
    CODE INSTALLATION
  • CREATING STRONG PROFILE ON
    FACEBOOK
  • CREATING PAGES AND GROUPS
  • INCREASING ENGAGEMENTS
  • PRODUCT & BRAND PROMOTION
    ACTIVITIES
  • PAID ADS ON FB
  • CAMPAIGN DESIGNING & STRATEGISING
  • FB BRANDING TECHNIQUES
  • FB MARKETING APPS
  • FB MINI WEBSITE APPS
  • FB LEAD GENERATION
  • HOW TWITTER WORKS
  • INCREASING BRAND
    AWARENESS THROUGH TWITTER
  • INCREASING FOLLOWERS ON
    TWITTER
  • PRODUCT & BRAND
    PROMOTION ACTIVITIES
  • HOW RETWEETING, # TAGS AND
    @ WORKS
  • TWITTER CARDS
  • CREATING STRONG PROFILE ON LINKEDIN
  • CREATING PAGES AND GROUPS
  • INCREASING ENGAGEMENTS
  • LEAD GENERATION TIPS & TECHNIQUES
  • PRODUCT & BRAND PROMOTION
    ACTIVITIES
  • PAID ADS
    CAMPAIGN DESIGNING & STRATEGIZING
  • BRANDING TECHNIQUES
  • LINKEDIN MARKETING APPS & PLUG-INS
  • JOBS/HIRING TIPS
  • SETTING-UP CHANNEL
  • UPLOADING & MANAGING
    VIDEOS
  • INCREASING VIDEO
    ENGAGEMENT
    UNDERSTANDING INTERACTION
    RATE
  • YOUTUBE PAID ADS
  • YOUTUBE LEAD GENERATION
  • HOW IT WORKS?
  • CREATING BOARDS
  • UPLOADING PINS
  • PIN IT TIPS
  • INTEGRATING ON YOUR
    WEBSITE
  • HOW IT WORKS?
  • TRENDS AND STRATEGIST
  • USE OF HASH TAGS
  • TRICKS AND TECHNIQUES
  • VIRAL VIDEO MARKETING
    STRATEGIES
  • ON-PAGE OPTIMISATION OF
    VIDEOS
  • SEO OF VIDEOS
  • BRAND PROMOTION THROUGH
    VIDEOS
  • MAGNETISATION ‣
  • CREATING EFFECTIVE VIDEO
  • BRANDING CAMPAIGNS
    ONLINE VIDEO
  • .INTEGRATION
  • SOFTWARE FOR PLANNING FILMING
    & OPTIMISING
  • SHORT ONLINE
    VIDEOS
  • VIDEOS ANALYTICS
  • TRACKING
  • EMAIL MARKETING SERVERS
  • EMAIL MARKETING OPEN SOURCE
    CMS
  • TYPE OF EMAIL MARKETING
    CAMPAIGNS
  • RETENTION EMAIL MARKETING
  • DESIGNING EMAIL CAMPAIGNS
  • TYPE OF CAMPAIGNS
  • DESIGNING HIGHLY CONVERSION
    CAMPAIGNS
  • EMAIL LIST MANAGEMENT
  • THE EMAIL BODY
  • VIDEO MARKETING OVER EMAIL
  • CONTENT THAT USER WOULD LOVE
  • DATABASE MANAGEMENT
  • EXTRACTING DATA
  • PAID DATA
  • DATA COLLECTION
  • VALIDITY AND DELIVERABILITY
  • TRACKING AND ANALYSIS
  • CALL TO ACTION
  • CONVERSION TRACKING
  • EXPERIMENTS EMAIL NEWSLETTERS
  • OPTION & OPT-OUT
  • WHAT IS AFFILIATE MARKETING?
  • AFFILIATE MARKETING FOR
    BUSINESS OWNERS
  • AFFILIATE MARKETING FOR
    FREELANCERS
  • HOW DOES IT WORKS?
    AFFILIATE MARKETING NETWORKS
    IDENTIFYING
  • AFFILIATE WEBSITES
  • DIRECT AND INDIRECT CHANNELS
  • HINDRANCE IN AFFILIATE
    MARKETING
  • BUILDING BRAND
  • POSITIVE VS NEGATIVE
  • DO’S AND DON’T’S
  • PROMOTING BRAND AWARENESS
  • REBUILDING BRAND IMAGE
  • BRAND BUILDING TOOLS AND
    APPS
  • ROLE OF DIGITAL MARKETING
    CONCEPTS IN ORM
  • QUICK TIPS ON BRAND BUILDING
  • CONTENT MANAGEMENT SYSTEM
    FOR ORM
  • SOFTWARE AND TOOLS FOR ORM